I also needed to add the qico4.dll to my build

so,
1.C:\Program Files\
2. Cool App Dir\
3. coolapp.exe
4. qtcore4.dll
5. qtgui4.dll
6. ...
7. imageformats\
8. qjeg4.dll
9. qico4.dll (this also needed to be added)

The above worked great for my particular build. Thanks again!!!
-masher